For

ShopBack Singapore

Role

Event Management, Production, Creative Direction, Content Creation, Copywriting, PR

Produced with

Marc Yuan (co-lead), Yuki Cheng, Tiffany Chia

The Idea

Ending off the year with an exclusive party for the ShopBack Creator Community — ShopBackCrew; taking this chance to appreciate the community’s efforts in 2023.

The Launch

Managed and secured 10 merchant sponsorships and 2 artists’ collaborations. The event achieved a total of 68 social postings with more than 280K impressions; secured 8 new leads for 2024 ShopBack Crew lineup.