For

hoolah - Community Conversations #A65Thing

Role

Production, Creative Direction, Set & Fashion Styling, Content Creation, Copywriting

Produced with

Rachel Tan

Photography by

Sebelle Sharmine

Videography by

Courtney Arcese

Interview and Words by

Sng Ler Jun

The Idea

Be yourself, with hoolah

Following through the NDP2020 theme, “Together, A Stronger Singapore”, the campaign aimed to encapsulate a renewed positivity with the idea of bringing communities together as an inclusive and resilient society despite adversities.

Community Conversations #A65Thing is a curated 4-part series where the brand highlights and celebrates the hustlers of the 21st century from every walk of life — sharing their stories and how they overcome their challenges and struggles.

The Launch

The campaign was launched on featured personalities’ channels and hoolah-owned channels — Instagram, Youtube, Blog.

Prelude Teaser

Launch - IG Reel Interview

Photo-editorial of merchant sponsored SKUs