For

ShopBack Singapore

Role

Event Management, Production, Creative Direction, Copywriting

The Idea

Asia’s first ever POP MART - POP TOY SHOW held on the sunny island — with ShopBack as their Alternative Ticketing, Payment and Rewards partner.

Taking a nod from the excitement of the limited edition Blind Box drops, POP TOY SHOW x ShopBack shoppers were also treated to the allure of sure-win Cashback rewards and a chance to win away a $1,000 ShopBack Blind Box.

The Launch

The event achieved 144% and 244% of the projected sales and new ShopBack users targets during the 2-day event respectively; adding on 510K impressions during the event via ShopBack channels.