ShopBack x CapitaLand

Shop GST-Free: Get up to 9% Rewards

February - April 2024

For

ShopBack Singapore

Role

Creative Direction, OOH, Copywriting, Production and Vendor Management

The Idea

Playing with the sentiment of the commencement of 9% GST hike, mechanics were curated as such to allow shoppers to beat the GST hike by giving back up to 9% cash rewards — in Cashback and eCapitaVouchers when they link and pay with ShopBack.

The Launch

The campaign was rolled out on both ShopBack and CapitaLand channels — mainly via OOH, app, socials, CRM and PR via KOLs.