ShopBack x CapitaLand
Shop GST-Free: Get up to 9% Rewards
February - April 2024
For
ShopBack Singapore
Role
Creative Direction, OOH, Copywriting, Production and Vendor Management
The Idea
Playing with the sentiment of the commencement of 9% GST hike, mechanics were curated as such to allow shoppers to beat the GST hike by giving back up to 9% cash rewards — in Cashback and eCapitaVouchers when they link and pay with ShopBack.
The Launch
The campaign was rolled out on both ShopBack and CapitaLand channels — mainly via OOH, app, socials, CRM and PR via KOLs.